The Story of the Quaker Oats Company: Brands, Trademarks and Good Will

"Mid-nineteenth-century breakfasts in the United States were formidable exercises in gluttony that often kept the diner at the table for an hour and a half.  Oats were considered horse fodder.   But hard-headed German immigrant Ferdinand Schumacher introduced stone ground oatmeal into the North American diet, beginning a revolution in breakfast food - and a business that soon made him Akron's Oatmeal King...." (Inside dustjacket cover)