Cold Cookery: The Electric Refrigerator Home Handbook

Cold Cookery: The Electric Refrigerator Home Handbook was published  by the ‘[British] Electrical Development Association (EDA) who was one of the industry actors that worked to impact domestic electricity demand. As the electricity supply industry’s central public relations arm, its primary role was to promote electricity and its use, although in this period it also attempted to reduce domestic demand at peaks, especially for space heating. In the late 1940s, when electricity supply was very tight, it did this by advertising to discourage the use of electric fires. Later, from the mid-1950s and into the 1960s the EDA encouraged the take-up of off-peak appliances, such as night-storage heaters’….. (https://orca.cardiff.ac.uk/id/eprint/48579/1/RTP_WP_2013_01_Carlsson-Hyslop_Pearson_Revised_.pdf)

This soft cover book is in good condition with some fading at the top of the cover as well as around the back cover, otherwise no markings or foxing, spine is tight.  https://hungrytraveller.com.au/3d-flip-book/cold-cookery/